The 2020 pandemic changed how people and businesses functioned. With people still suffering from the virus and its effects and with businesses still finding it difficult to operate normally, it is important to know the marketing strategies that are effective for businesses during this pandemic. By implementing these strategies, you can continue to not only survive but thrive as a business in today’s economy.
Keep the distance
Businesses that can cater to a no-contact or to having minimal contact with their customers have a great marketing strategy. The CDC continues to advise that there are 6 feet between people and that people avoid unneeded contact. What does this mean for your business? It means that your business might need to invest in some gloves, install a plexiglass window, offer at-the-door delivery, or use a third-party delivery service. Marketing to a no-contact way of performing services or delivering goods has become the standard in 2021.
Offices and other businesses that do not offer physical services may find that digital delivery is an excellent form of marketing during the pandemic. Several applications can help you with the secure delivery of files to clients. Whether you choose to use a secured FTP, Dropbox, OneDrive, Google Drive, FileShare, or even sending a USB through Certified mail, digital delivery options can help grow your business. Technically, you are not reformatting or restructuring your business, so those familiar with your services do not have to worry about any changes in performance. All that you are doing is changing the method in which the services are delivered to your clients.
Newsletters and Blogging
Because there is an increase in the number of people who are staying at home, whether this is due to quarantine measures or whether it is due to other pandemic-related issues, it is critical that businesses market to more people online. Two methods are generally accepted. The first is a direct approach to existing clients, and that is through the newsletter. Existing clients can be emailed and receive a discount on further services for any new client they refer to your business. In this way, you are keeping the old client while marketing to new clients. Secondly, blogging is a method by which to market your business. Blogging allows your clients to know more about the services and goods offered by your business while at the same time encouraging engagement and sharing of the content, again growing your market.
Due to the number of sites and the ever-growing number of advertisements on social media platforms, it may benefit your business to market your services through a partnership with another business or service. For example, if your business caters to beauty products, you may try to partner with a company that offers spa treatments. Keep within the same genre while at the same time not competing with your competitor.
While Facebook, Google, and other social media platforms allow you to market your business through banners and advertisements, a growing number of other platforms which cater more to images and videos are emerging. Platforms such as Instagram, which has been around for a while and has shown substantial success for business marketing, can be used. Additionally, TikTok, YouTube, Vimeo, and Twitch can be used to market your business. Keep your content engaging, focusing on content that is trending in today’s market. Currently, entertainment, dancing, and DIY home videos are in demand. Provide something useful and then market the solution that your business offers. Focus on the convenience and safety of your business during the pandemic to deliver quality services or products.
Should you find that your business needs more exposure and marketing during the pandemic, you may want to consider a sponsorship. Sponsorships are primarily paid when a target number of listeners or viewers have been reached. This is ideal for Podcast and digital radio marketing where you wish to reach a large demographic while at the same time focusing your attention on the target market. When sponsoring a podcast, radio show, or YouTube channel, it is important to use sponsorship software with good analytics. Keep an eye on the times and the engagement areas of your marketing to increase your revenue.
Marketing during the Pandemic
During the pandemic, you must market your business. While the world has changed, it has not stopped, and those businesses that do not shift the way they conduct business will find that they lack customers. Whether you chose to go online, use social media for marketing, or implement social distancing, your marketing is sure to be a success by showing you are concerned and taking measures to ensure safely delivering your products or goods.
Monday, July 19, 2021