When it comes to eCommerce sites, you want to drive traffic to your product pages so customers can buy your products. Working on your SEO is a key part of this, and link building plays a vital role in SEO. Creating useful content and focusing on link building is a great way to convert first-time users into repeat customers. Here’s how you can effectively link build and get the results you’re after:
What is link building?
Link building is essentially the process of getting other websites to link to yours. It may sound self-indulgent, but it serves a higher purpose. When you’re not sure whether to buy something or not, and you ask your friends for their personal recommendations, you trust their authority. Think of link building as other websites passing on authority and trust. It’s gratifying.
Consider influencer outreach
Working with influencers is a great way to create awareness of your brand, obtain user-generated content, and build links. There are many ways you can work with them, from giveaways to reviews. This will help you raise impressions of your brand by working with established influencers who are trusted. Whatever route you go down, make sure you utilize UTM links for analytics tracking to see exactly how traffic is doing.
Video is the future
If there was ever a time to start venturing into video, it’s now! Video content is one of the most diverse and shareable kinds of content out there. From product videos, behind-the-scenes content, funny videos and more, you can drive higher click-through rates through this medium. Video content also ranks well on Google, so you have the potential for featured snippets.
Search for unlinked mentions of your brand
Many businesses fail to consider searching for unlinked mentions of their brand and reaching out to get a hyperlink added. You can do this by using an advanced Google query: “brand name” -inurl:domainname.com. You don’t get it if you don’t ask!
Link building plays a big role in whether or not you’re successful in SEO, and it’s something that is never too late to start. Happy link-building!
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