Your website is among the most vital aspects of your business. It is how you get found by new customers and where you make your primary income in most SMBs. SMBs have a lot of options for what type of website they employ. Still, more and more businesses of all sizes are turning to WordPress for their expansive options and endless ability to customize the site to fit the needs of the business. Even if you are not a webmaster, you need to know a little about your WordPress site and what it can do for you. Some things you may already know, but here is your unconventional guide to WordPress.
Mobile-Friendly Format
Even though most website builders have a mobile-friendly option, not all offer automatic formatting for a mobile-friendly site. Automatic formatting for mobile-friendly sites ensures that your site is always available no matter where the user accesses it from. WordPress offers automatic mobile-friendly formatting across the board, so you do not even have to think about it, and it gives you one more minor aspect to contend with when having your website built.
Integration of Email Marketing
Sometimes, it can be challenging to correctly integrate your email marketing into your site. WordPress makes it easy to cultivate a comprehensive email marketing list, so you do not have to do the leg work. You can provide a place for customers to sign up for your email list on your WordPress site. Instead of tracking down customers with WordPress email marketing integration, they come to you. Integration is easy and is offered on multiple marketing platforms, including Aweber, MailChimp, and Constant Contact.
Not Just for Standard Sites
WordPress is a comprehensive website design program that offers more than just a standard click-through website advertising your products. Woocommerce integration is among the most efficient ways to set up your online store to sell digital and physical items. It integrates with outside sales strategies such as Shopify. Adding an e-commerce site to your existing WordPress site is very simple, so when you choose to open an online store, your WordPress site can be customized for your individual SMB needs.
Change Your Admin Name
When you are provided with your WordPress site, you will be given an administrative account. The name defaults to Admin, and some business owners neglect to change the name from the initial protocols. However, to properly secure your site and help keep potential hackers from invading your most essential website areas, consider changing the name to something that only you will understand. When assigning other accounts to employees, have them ensure their unique names are managed.
Need for SSL Certificate
Within your SMB, little things make the most considerable impact, and with your website name, you will notice HTTP at the beginning of your site in the taskbar. This has been a standard operation code for many years, but in today's world, adding an S to the end is vitally important for your SEO purposes. The sites with HTTPS at the beginning of their site name have provided the search engine with an SSL Certificate denoting their site is secure. Without this notation, your site will slide down into the lower end of searches which is never good. WordPress allows you to get your SSL certificate with ease and is entirely SEO friendly, so it makes it much easier to climb in the ranking of your customer's searches.
Enhanced Security Plugins
WordPress was once regarded as a negative in the website design area when it first started in 2003. Still, WordPress hosting USA sites prefer this comprehensive website building program for its ease and optimal security features in today's world. Standard WordPress sites offer important security and offer the option to enhance security with ultra-secure plugins. Domain and website hosting services can integrate these plugins into your SMB site for free in most cases to help ramp up security measures for your employees and your valued customers.
Option to Disable Pingbacks
Website security is vital for ensuring your customers trust your website for their transactions. Attacks such as DDoS attacks can place trust issues in your customers. A DDoS attack disables your website, and downtime is not something you want to be reflected on your SMB. WordPress offers a key ingredient in guarding against DDoS attacks with a way to disable pingbacks, and it should certainly be employed to secure your site.
WordPress is among the most comprehensive website-building platform on the market today. It is advanced enough for the most intuitive and largest sites but is also adapted to smaller sites. Domain and web hosting services offer many options for website building, so always ask about WordPress to enjoy its many features to enhance your business website and its security.