There are several different opinions as to what makes great online marketing. Some would argue that you must have the best domain and web hosting services, while others would emphasize the images, videos, and text found within the website. Still, others would urge mobile-friendly integration. Here are 7 Great Articles about Marketing that tackle the various strategies for online marketing and a summary.
1. Ales Pokora’s
Source: 6 Ways Psychology Can Make Your Facebook Ads Unforgettable
In this article, Ales Pokora states that marketing is all about psychology, focusing mainly on providing content that caters to what a person wants, emotions after getting the products, and creating Facebook ads that manipulate psychology to get positive results. Pokora states that marketing which social proof implies scarcity uses the norm of reciprocity, suggests avoiding loss over gain, anchors bias, and implements the decoy effect.
2. Alex Manson’s
Source: Google Ranking Factors
If you ever wondered how to get better SERPs through Google, you should look at the factors that affect the algorithms. In this article Alex Mason, a Senior SEO Producer, talks about SEO, specifically focusing on what does and does not work with SEO wordage and practices. Positive on-page and off-page factors examples are weighed against negative on-page and off-page factors. By seeing what works and what does not, potential online marketers can adjust their strategies accordingly.
3. Thomas J Law’s
Source: The Beginner’s Guide to 7 Types of Internet Marketing
Thomas Law explains that there are 4.33 billion internet users worldwide and that you must have online marketing which focuses on 7 types. These types are social, influencer, affiliate, email, content, SEO, and Paid advertising. And while this does not offer in-depth knowledge of each category, the article points beginners to resources needed to get started. From creating organic social media marketing to email segmentation, this article is a great place to begin.
4. Randy Wootton’s
Source: Marketing in the Moments, to Reach ... - The New York Times
Published through the New York Times’s digital publication, this article focuses on marketing to the current demands of the economy in small moment segments. These can be 10 to 30 seconds worth of advertisements but have a significant impact on the overall association with a business’s branding. Wootton explains that “The advertising game is no longer about reach and frequency,” stating further that “Now more than ever, the intent is more important.”
5. Concordia University St. Paul’s
Source: Marketing vs. Advertising: What’s the Difference?
There is a misconception about marketing and advertising. Online marketing and advertising are different from each other in several ways, though they have some common elements. In this article released by Concordia St. Paul, the definitions of each explored and the similarities and differences between the two are explained.
6. Ventsabout’s
Source: 5. Essential Marketing Tips When Choosing Domain Names
Choosing a domain name is more than just seeking out something that sounds good. Low-cost domain registration is available through most top-rated web hosting sites. Knowing the five essentials to choose the best domain name for your brand is essential to ensuring high SERPs and establishing a lasting presence and engagement between your audience. This article expounds upon the fundamental factors of choosing the right domain name.
7. LYFE Marketing’s
Source: Online Marketing 101: The First Steps to Becoming an Expert
If you wish to have a more comprehensive guide to online marketing, you may want to view this article. It is a bit of a read but worth the time. Coupling the 7 various forms of marketing, this article allows both the new online marketer and the experienced online marketer insights for a successful campaign. Focused not just on the immediate results but encouraging online market strategies for long-term sustainability, these first steps set the groundwork for future, more elaborate marketing.
These are but a few of the articles available to help you with your marketing. Remember, when performing research on online marketing and trying to find information on a domain and web hosting services, you check the creditability, the sources referenced, and the continuity of the material presented.