In any size business, strategy is the key to success. This is true for how you negotiate trade deals between companies, acquire products and services, and, yes, even how you effectively build links within your online network of affiliates. Having the right link-building strategy for your SMB is among the best way to improve business relations and grow your company substantially in our modern, digital world.
What Does Link Building Do?
Link building is the action of building one-way hyperlinks to various sites and connecting those sites to your own. Google and similar search engines use various ways to rank websites, and one way they rank sites is how many other sites they are linked to. The more effective real links you can have with your business, the higher your search engines will rank. Here are some helpful tips to help you discover more about link-building strategy and grow your own business through this tactic effectively.
Gain High-Quality Links
An effective Link Building Strategy aims not to link your site to virtually everyone out there. It might seem relevant to link up with every site possible, but remember, marketing, especially online marketing, is about finding your target audience or your true customers online. Targeting specific sites for your Link Building Strategy is essential in the same manner. For high-quality links, you want to invest your time and efforts into linking to authority sites and business genres that are similar to your own. Simply linking up with everyone and hoping for the best is no way to boost your search engine rankings. Authoritative, high-quality links are essential.
Invest in Effective Outreach
To gain access to high-quality links through authority sites and similar business genres, you must first reach out to those businesses. The key ingredient is simple, have something they want to link to. Most people may believe that a high-quality link only comes from high-quality content. It can, and quite often does, but that is not the only way. Remember, link building allows growth and expansion to your business as well as the other party’s. When you link with them and they, in turn, link back to you, it is a way for both parties to get what they want. Reaching out to these companies with high-quality online content is an effective way to make a high-quality link, but they may also want to link to your products and services provided they align with their own specific genre.
Guest Blogging the Intelligent Way
We have all heard of guest blogging. Bloggers and even business owners submit content to the site with links to their content within the piece. Many sites offer specific links to their guest blogging site, so virtually everyone can utilize this tactic. However, even though this link-building strategy is available, it does not mean it will always be effective. If an authority site offers the chance for guest blogging, you can bet they have plenty of people taking them up on it. However, not all available authority sites utilize guest blogging or actively advertise its availability.
Among the best ways to link to authority sites, especially if they do not have a guest blogging avenue set up, is simply asking. Consider messaging authority sites and similar businesses that rank higher than you in search engines and ask about contributing to their existing blog. Many larger companies are always looking for new content and would actively accept this link-building strategy. They do not lose anything, and additional, high-quality content is always appreciated.
Broken Link Building
A broken link can be one of the more annoying aspects of the internet, but unfortunately, it happens all too often. However, a broken link in your business genre can be a gold mine for your link-building strategy. Once you find a broken link, message the authority site and ask about linking your site to theirs through the broken link. It will provide them with an actual website and keep their customers happy by not activating a broken link any longer.
Content Repurposing
Content links are funny things. Some businesses believe content is based merely on the written word, which is only part of the equation. Content can be anything from a video, infographic, image, and anything else that can be linked to your site. Content can also be repurposed into any number of different ways. If you have a great piece of written content, consider repurposing it and presenting it as an infographic, video, or other pieces of content to an authority site.
Link Building Strategies vary depending on the type of business or services and products offered, but these are strategies that virtually any business can use. Your Link Building Strategy can go hand in hand with your Social Media Marketing, so get linking up with other businesses to help grow your own.