Content Marketing and How to Use it to Grow Your SMB

Content Marketing and How to Use it to Grow Your SMB

We hear a lot about content marketing, and some people believe that all they need to do is write a simple blog and get it to the internet. However, there is far more to Content Marketing, and blogs are only a small portion of the equation. Content Marketing involves any online material such as videos, social media posts, articles, infographics and much more that can be shared on the internet. It intends to spark interest in our business and drive people to your site. Here are some ways you can use Content Marketing to help grow your SMB. 

Expands Reach on a Global Scale 

Business is no longer accomplished through local avenues. Brick and mortar stores certainly have their place and likely always will, but in today’s world, we have the option of shopping online as well as in a physical store. That notion certainly gives hope to those who may be struggling to do business in their local environment, but how do you reach out to those halfway across the world? How will they know who you are and what your business is about? Content Marketing is the key ingredient.  

Providing high-quality content allows you to provide information to virtually anyone on the internet. Content Marketing works hand in hand with Social Media Marketing to bring in new customers globally. SMBs who actively invest in Content Marketing has vast potential to reach new customers in countries throughout the world by providing interesting information and an avenue for them to find your business on their terms.  

Builds Your Business’s Reputation 

What is unique about Content Marketing is that it is not merely based on how much money you have to spend or how large your company is. Many marketing avenues are strictly designed to boost already successful companies and corporations. Still, Content Marketing is for everyone. Although there is some investment, it is mostly about investing time in finding the right content for your business to help build its reputation.  

Providing high-quality, well-thought-out content on your business’s social media pages, in emails, and on your website, in general, allow you to become an authority in your genre of business. Ensuring that statistics are accurate and from credible resources allows your clients to have a place to go on the internet where they know they will receive helpful and credible information. Among the best way to boost your Content Marketing campaign these days is with DIY videos, infographics, and articles that actually teach your customers something new.  

Show Off a Little 

There are very few avenues in which you can truly showcase your expertise. Trade shows and certain events allow you to show off what you can do, but what about when those events are not available? Content Marketing is there to help. If you are an expert in your field, a nice video placed on your website or social media platforms showing off a little is a great idea. Customers will love to see what they will be paying for before they get it, and it can help boost your self-confidence in your skills as well, so it is a win-win! 


Marketing can get expensive quickly. Costs for printing and distributing materials about your business can be expensive, and you must keep materials on hand for customers to take as they enter your store. Television, radio, and print ads are an expense as well, and some of these avenues require a monthly or quarterly payment, depending on how your chose marketing avenue is set up. Content Marketing allows you to do things a little differently while effectively promoting your business.  

On average, Content Marketing is up to 62% less expensive than regular marketing avenues. The costs of creating your own infographics, videos, and articles can even be free, provided you know how to produce them. Content Marketing’s high ROI is what attracts so many SMBs today.  

Recycling Old Content is Allowed 

Sometimes, business owners begin to think they have to provide new content for their Content Marketing to succeed. This is not actually true. It is important to provide some new content regularly for clients, certain successful older Content Marketing materials can be recycled. For example, old blogs can be easily transformed into infographics or videos with little time and effort.  

Content Marketing is one of the best ways to help grow a business of any size. If you have struggled with how to grow your SMB, turn to the global reach of Content Marketing and see what it can do for you. You will be pleasantly surprised at how easy it can be to promote your business through this avenue, and Content Marketing can even help your Email Marketing campaigns grow to greater heights as well.  

  • Content Marketing, Blogs, Business’s Reputation, Email Marketing
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