Keywords are crucial in SEO, and they can tell search engine bots about the primary topics of your web pages. This means that your website will appear higher in the search results when people look for certain relevant information. For businesses, keywords will bring their website to the targeted audience. Keyword density is a measurable way to determine how many keywords you should have on a webpage. SEO webmasters found that they could fool Google’s early algorithm by cramming many keywords into web pages to improve search results. However, Google quickly wised up, and they caught on to this trick. The Panda update was a rude awakening to many website owners who knowingly or unknowingly used keyword stuffing techniques. Many were engaged in blatantly manipulative strategies, like using very small keywords and put them somewhere hidden. Another tactic was to use text colour similar to the background colour to hide stuffed keywords.
Google’s Smart Algorithm
Today, Google’s algorithm is smart enough to detect the dirtiest tricks, which can get your website penalized or even removed from the search results permanently. It is always better to use keywords responsibly and know how many times you should use primary keywords on a webpage.
Google doesn’t provide users with a hard-and-fast rule on keyword density. But we can still examine top content in search results to check their keyword density. It appears that popular web pages have a keyword density of between 0.5% to 3%. But most importantly, these web pages look natural, and they ensure a good user experience. SEO professionals must map out keywords that have semantic and contextual relation to the primary keywords. These may include variants, closely related topics, and synonyms.
Value Of Keyword Mapping
The real value of keyword mapping is to address limitations imposed by search engine algorithms. You can use related and relevant keywords without the risk of penalization. It will also help you attract more people who don’t seek your primary keywords in the search engines but something synonymous or relevant.
There are many different ways to do keyword mapping:
Look For Synonyms And Relevant Keywords - you may use an online thesaurus or other tools to look for synonyms. Make sure that these synonyms are relevant and can be incorporated naturally into your content.
Make Long-Tail Phrases - you can make a long-tail phrase by adding keywords to your primary keywords. If your primary keywords for a webpage are "leather shoes," its long tail phrases could be “brown leather shoes” or “leather shoe repair.” Long-tails refine your main keywords and can help you gain more traffic.
Check Search Volume - if you have come up with a list of usable synonyms and long-tails, list them based on search volume. Make sure that people actually look for these keywords in search engines. This ensures that keyword mapping will contribute to improving your SEO traffic.
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